Logo and Cover for a VK Community — Sizes and Setup

For many small businesses a VK community is a full website replacement: ads lead here, reviews are read here, messages arrive here. And visitors are greeted by two elements: the round avatar and the cover. Here are the sizes you need, how to adapt a logo to a circle, what belongs on the cover, and how to keep the feed on‑brand.

The avatar: the circle that decides everything

A community avatar renders as a circle — in search, in the feed next to every post, in messages. The requirements:

1. Upload a square of at least 400×400 px (800×800 is better): VK crops the circle itself.
2. Mark centered, with margins. The square's corners vanish; everything important must fit a circle of about 80% of the width. Badge‑style logos with text at the edges lose their letters.
3. Compact mark, not the full logo. A full name inside a 40 px circle in the feed is unreadable — you need the icon version of the mark, the same logic as a favicon or an app icon.
4. A contrasting background. The avatar sits against both light and dark UI (VK has a dark theme): a transparent‑background mark gets flooded with the system color — safer to set your own backing.
5. Check on a phone. Open the community from a phone and look at the avatar in the feed next to others': that's where it competes, per the same logic covering how platforms dictate sizes.

No logo yet? The fast routes: make one yourself, build it in Figma or generate with AI.

The cover: your storefront

The cover is the page's main banner. The recommended size is 1594×400 px (roughly 4:1), with a trap: the mobile app crops the sides — and most traffic is mobile.

• The safe zone is the central ~1200 px. Keep the logo, text and calls to action centered; edges are background only.
• What to show: the offer in one phrase, city/contacts, the current promo. The cover isn't the place for the brand's full story: it gets half a second of reading.
• A live cover (video/slideshow in the mobile app) is a good way to show the product in motion; the same safe‑zone rules apply. An animated version of your mark can be made with our guide to animated logos.
• Update the cover for promos and seasons — it's the one design element worth changing often. The avatar is the opposite: it's the recognition anchor, leave it alone.

A consistent feed

The avatar and cover are the entrance; the feed is what retains. To make it read as a brand rather than a random stream:

1. Fix the palette and fonts — 2-3 colors with HEX codes and a couple of typefaces; we cover building a mini identity and choosing colors separately.
2. Make 3-5 post templates in Figma or Canva: announcement, promo, review, product. Afterwards only the content changes.
3. Logo on images — in moderation. A small watermark in the corner protects images in reposts, but stamping a huge logo on every picture is an anti‑pattern.
4. Emoji per guideline. Decide which emoji fit the brand's posts and stick to the set — the principles are in emoji in marketing.

Common mistakes

• The full wordmark in the avatar — unreadable dust in the feed. Cured by the compact mark.
• Important content at the cover's edges — cropped on mobile. Center it.
• A product photo instead of the mark in the avatar — the community becomes indistinguishable from hundreds of neighbors; the mark and the color are the only anchors — see how messenger brands divide up colors for a clear example.
• Changing the avatar for every promo — followers stop recognizing your posts. Change the cover, not the avatar.
• A stretched raster logo on the cover — blur. Export from the vector source at exact size — see which format you need for what.

For examples and inspiration, browse our catalog: see how the compact mark versions of VK, Sber and other small‑avatar brands are built. The platform's own story is in the VKontakte logo history.