Blog about logos, SVG and emoji
About logos, SVG and PNG formats, emoji and brand colors. Guides for designers and developers.
10 Logo Design Mistakes — Check Your Own Mark
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Streaming Service Logos — Netflix, YouTube, Twitch and More
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Brand Architecture — One Logo or a Family of Marks
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Social Network Logos — From the Instagram Gradient to the X
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A Logo on Packaging — How to Pass the "Shelf Test" in Half a Second
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A Brand Sticker Pack — Advertising Your Customers Send Themselves
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Video Call Service Logos — Zoom, Teams, Meet, Discord
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Travel Service Logos — Aviasales, Skyscanner, Kayak and More
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Brand Localization — Why You Can't Just "Translate" a Logo
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Russian Bank Logos — Colors, Meanings and Evolution
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Payment System Logos — Mir, Visa, Mastercard, SBP
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Education Service Logos — Duolingo, Coursera, Khan Academy
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How to Create a Brand Mascot — From Idea to a Recognizable Character
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Cloud Storage Logos — Why Everyone Draws a Cloud (and Who Doesn't)
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A Logo for a Startup — How Much Mark You Need at the Start
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A Logo Mockup — How to Present a Mark So It Gets Approved
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AI Company Logos — How Neural Network Services Brand Themselves
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Mobile Game Logos — Why They All Use Chunky 3D Letters
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Messenger Logos — Why Everyone Picks Bubbles and Planes
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A Logo Brief — How to Set the Task So You Don't Redo It Ten Times
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A Logo for a Marketplace — How to Stand Out in the Ozon and Wildberries Feed
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Crypto Service Logos — Binance, Coinbase, MetaMask and More
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Marketplace Logos — Ozon, Wildberries, Avito and More
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An Accessible Logo — Why Everyone Should Be Able to See Your Mark
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Fitness App Logos — Strava, Nike Run Club, Peloton and More
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Car Brand Logos — What They Really Mean
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Browser Logos — From the Firefox Fox to the Safari Compass
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The Psychology of Shape in Logos — Why a Circle Feels Kind and an Angle Feels Sharp
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Logo vs Trademark — the Difference and Why It Matters
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Negative Space in Logos — The Art of Hiding Meaning in Emptiness
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The Sonic Logo — A Brand You Recognize with Your Eyes Closed
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Logo and Cover for a VK Community — Sizes and Setup
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YouTube Channel Logo and Art — Sizes and Requirements for 2026
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Brand Voice (Tone of Voice) — How to Sound Recognizable
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Preparing a Logo for Print — CMYK, Pantone and the Files Printers Need
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How to Scrape Competitor Reviews in 2 Minutes and Build Audience Research From Them
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How to Commission a Logo — Brief, Process and Acceptance
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When It's Time to Change Your Logo — 7 Honest Signs
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How to Check a Logo for Uniqueness
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How to Identify a Font From a Logo or Website — Every Working Method
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A Logo for a Presentation — How to Insert It in PowerPoint and Google Slides
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How to Remove a Background From an Image — 6 Free Ways
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How to Compress a PNG Without Losing Quality — Every Method
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A Logo for an Email Signature — How to Insert It So It Doesn't Break
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How to Make Custom Emoji and Stickers in Telegram — Full Guide
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A Logo for a Business Card — How to Prepare the Mark for Print
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How to Make a Logo in Canva — and Where It Falls Short
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How to Make a Logo in Adobe Illustrator — Step by Step
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How to Prepare a Site for AI — GEO and llms.txt in 2026
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Brutalism in Web Design — The Aesthetic of the "Raw" Interface
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How to Make a Round Avatar — Without Anything Getting Cropped
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The Bento Grid — The Modular Layout That Took Over 2026 Design
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How to Propose a New Emoji to Unicode — the Real Process
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How to Name a Brand — Naming Methods and Checks
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Glassmorphism — The Frosted‑Glass Effect in 2026 Design
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How to Build a Brand Color Palette — a Step‑by‑Step Method
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The History of the Smiley — From the 1963 Yellow Badge to Emoji
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How to Design a Logo in Figma — a Beginner's Step‑by‑Step Guide
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New Emoji 2026 — What's Coming in Emoji 18.0
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The YouTube Logo History — How the Play Button Became the Brand
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Brand Consistency — Why Unity Beats Creativity
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The VK Logo History — From the 2006 Blue Badge to the VK Ecosystem
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The WhatsApp Logo History — The Handset That Outlived Everything
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A Logo from AI — Who Owns It and How to Protect It
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A Brand Design System — What It Is and Why It Matters in 2026
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The TikTok Logo History — the Note, the Glitch and the Dark Stage
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The T‑Bank Logo History — From Tinkoff to the Yellow Shield
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The Telegram Logo History — Where the Paper Plane Came From
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A Podcast Logo — How to Make Cover Art That Gets Noticed
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The Starbucks Logo History — Who the Siren Is and Where the Name Went
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A Logo for Merch — How to Prepare a Mark for Apparel and Products
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The Netflix Logo History — From DVD Mail to "Ta‑Dum"
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The Spotify Logo History — The Green Circle and Three Waves
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Maximalism in Branding — Why "More" Is Fashionable Again
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The Instagram Logo History — From Polaroid to the 2026 Wordmark
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Variable Fonts — What They Are and Why They Matter in 2026
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The ChatGPT Logo History — Inside the OpenAI "Flower"
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The Google Logo History — From BackRub to the "G"
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A Hand‑Drawn Logo and Lettering — The "Human Touch" Trend
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Icon vs Logo — the Difference and Why They're Confused
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A Pixel and Retro Logo — Y2K Returns in 2026
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How Flag Emoji Work — and Why Windows Doesn't Show Them
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Emoji in Business Communication — Rules, Mistakes, Etiquette
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A 3D Logo — The Depth Trend in 2026
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Sustainable Web Design — Why a Logo's Weight Matters in 2026
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The Yandex Ecosystem Logos — How the Mark System Works
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What Is a Slogan — vs Tagline, Descriptor and USP
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What Is WebP — Should Your Site Switch to It
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A Gradient in a Logo — How to Use It in 2026
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What Is Rebranding — Why Companies Change Logos and Names
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Color Trends 2026 — The Year's Palettes for Brands
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What Is a Mascot — Why Brands Need a Character
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What Is a Monogram — Letter Logos and How They Work
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The Favicon in Search and AI Answers — Why It Matters in 2026
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What Are Genmoji — the AI‑Generated Emoji Explained
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The Emblem Logo — Badges and Seals Are Back
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The Black‑and‑White Logo Version — Why You Need One
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What Is a Visual Identity — The Elements of Brand Design
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A Dynamic Logo — What It Is and Why It Matters in 2026
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An Adaptive Logo — What It Is and How to Make One
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A Logo for Dark Mode — How to Adapt It
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What Popular Emoji Really Mean
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What Is a Logo — In Plain Words
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Watermarking Photos — Placing a Logo So It Protects Without Ruining
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Vector vs Raster Graphics — The Difference in Plain Words
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What File Format Should a Logo Be — SVG, PNG, AI, EPS or PDF
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How Much a Logo Costs in 2026 — From Zero to Six Figures, and What You Pay For
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Symbols and Emoji for Nicknames — Pretty, Rare, and Why Some Break Your Profile
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Choosing a Logo Typeface — And Not Getting Fined over the License
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The World's Most Expensive Logos — and Why Price Has Little to Do with the Picture
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Logo Sizes for Websites and Social Media — the 2026 Cheat Sheet
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Color Psychology in Logos — What Actually Works and What's a Myth
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Why Emoji Don't Display — Boxes, Question Marks and Flags on Windows
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Why Your Logo Looks Blurry and How to Fix It — Every Cause Explained
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Why Emoji Look Different on iPhone, Android and Windows
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Why Every Brand Is Simplifying Its Logo — The Big Trend Explained
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PNG vs JPG — The Differences and Which to Choose for Every Task
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Can You Use Someone Else's Logo — The Law, Risks and When It's Legal
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Logos with Hidden Meanings — the FedEx Arrow, the Amazon Smile and 10 More Secrets
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Logo with a Transparent Background — How to Make One and Avoid the White Box
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AI‑Generated Logos — An Honest Look at When It Works and When It Doesn't
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A Logo for Your Telegram Channel — An Avatar That Stands Out in the Feed
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Kaomoji and Text Emoticons — ¯\_(ツ)_/¯, ( ͡° ͜ʖ ͡°) and Where They Came From
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How to Register a Logo as a Trademark — Step by Step, No Illusions
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How to Embed SVG on a Website — img, Inline, Background and Which to Pick
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How to Insert a Logo into Figma — SVG, Components and Common Mistakes
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How to Type Emoji from the Keyboard — Windows, Mac, iPhone and Android
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How to Find a Logo's Exact Color — the HEX Code in 30 Seconds
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How to Download a Logo from Any Website — 5 Legitimate Ways
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How to Make a Logo Yourself for Free — An Honest Step‑by‑Step Guide
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Favicons in 2026 — Formats, Sizes and the Right HTML
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How to Vectorize a Logo — Tracing, Redrawing and When to Use Which
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How to Optimize SVG — Cut File Size 2–10× with Zero Quality Loss
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How to Convert SVG to PNG and Back — 5 Lossless Methods
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The History of the Yandex Logo — From «Яndex» in 1997 to the 2021 Rebrand
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The History of the Sberbank Logo — From 1841 to the Gradient Circle
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The History of the Apple Logo — Why the Apple Is Bitten and Where the Rainbow Went
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App Icons — iOS and Android Sizes, Rules and Mistakes
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Famous Brand Colors — HEX Codes and Where to Find Official Ones
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Emoji in Marketing — Where They Lift Conversion and Where They Kill Trust
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What Brand Books and Guidelines Are — and Why You Can't Stretch a Logo
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How to Open an SVG File — Viewing and Editing on Any System
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Animated Logos — When You Need One, the Formats, and How Not to Overdo It
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What Are Emoji and Where Did They Come From
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How to Change a Logo Color Online
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SVG vs PNG for Logos — Which to Choose
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